I have a feeling about it that is very strong and it’s probably not correct. And that is that we are surrounded by a world of minimalism. All that junk mail I get every single day repeats; when I look at television I see the same advertisement, I try to follow, and the movie that’s being shown, but I’m being told about cat food every 5 minutes. That is minimalism. I don’t want it and I don’t like it. And it’s a way of making an impression that doesn’t impress me. In fact, I do everything to avoid it. I turn off the television until it’s over. I refuse to be advertised to.
Frank J. Oteri: The Career of a Century (2000)