Die nächste Gesellschaft*

Perhaps Reddit’s greatest collective achievement was “Place”. … it was … a 1,000-by-1,000-pixel canvas. “Individually you can create something. Together you can create something more”, Reddit explained. Users could “paint”, one pixel at a time, but … communities quickly mobilized: r/TheBlueCorner marshalled huge amounts of manpower and organization to turn . . . a corner blue. Meanwhile, “The Darth Plagueis Project” filled a huge red square with dialogue from Star Wars: Episode III, r/MonaLisaClan did a fair job of reproducing the “Mona Lisa”, and national flags duelled with each other for space. Seventy-two hours later, over a million people had laid 16.5 million coloured tiles, creating a mesmerizing patchwork of online identity.

Carl Miller: Reddit, run | the-tls.co.uk 2019-01-23


* Eine Anspielung auf die „16 Thesen zur nächsten Gesellschaft“ des Soziologen Dirk Baecker aus dem Jahr 2013.